Patented design Shake. Strain. Stir.™
Learn how to make cocktails visually!
For visual learners!
Your memory for pictures beats your memory for text. So every drink is drawn in real color on its own page, in our patented signature look: the glass, each bottle with its pour, and the garnish. The method is on the back.
- 51 most essential cocktails
- 10 most popular shots
- Quick tips, tools, glassware and how-tos
- Full-color 5.5 × 8.5 inch paperback, 154 pages, read with the book turned sideways
Paperback, printed and shipped by Amazon
The one-glance drink layout in this book is protected by a U.S. design patent granted by the United States Patent and Trademark Office. You will not find this page in any other bar book.
Our signature look
One signature look, drink after drink.
- Every drink, drawn. Every drink is drawn in our signature look: the glass, each bottle with its pour, and the garnish, in full color.
- The method on the back. Numbered steps, with the ice called out.
- Patented Design. A U.S. design patent, granted in 2026 after a four-year examination, with a 15-year term.
What's inside
Must-know cocktails
From the Old Fashioned to the Espresso Martini: the drinks that come up on every bar's first shift, in alphabetical order so you can find one fast.
Shot classics
The shots people actually order, plus a how-to-layer page so the Baby Guinness looks right the first time.
Quick-tip pages
Essential tools, how to shake, standard glass fills, martini types, whiskey types, bar slang, how to chill a glass.
Each drink gets its own patented page: what goes in on the front, how to make it on the back. Printed in full color on 5.5 × 8.5 inch pages, read with the book turned sideways.
The proof is in the pudding
Every drink is drawn in real color on a patented page because memory research keeps finding the same things about what people keep and what they lose. The numbers are the studies' own.
Your memory for pictures is close to unlimited. Your memory for text is not.
Shown 2,500 images once each, adults still picked out the exact one they had seen nearly 9 times in 10, even next to a look-alike. You'll remember the drawing of the drink long after the sentence about it is gone.
Brady, Konkle, Alvarez & Oliva, PNAS, 2008 · Standing, 1973Drawn and named: two ways in, one way out.
Beginners learn most from a picture sitting next to the words. In eleven out of eleven controlled tests, words and pictures together beat words alone. Every pour here is a drawing and a number.
Mayer, Multimedia Learning, 2009 · Paivio & Csapo, 1973The tequila is tequila-colored. The lime is green. You find them before you read them.
Color is one of the few things the eye picks up in a single glance. Real color lifts recognition memory by 5–10% over black and white, and when the color on the bottle matches the color in the pour, new learners connect them faster.
Wolfe & Horowitz, 2004 · Wichmann, Sharpe & Gegenfurtner, 2002 · Richter, Scheiter & Eitel, 2016Recalling beats rereading.
A week after studying a passage once, students who practised recalling it remembered about 61%; students who only reread it remembered about 40%. Then come back in two days: spaced practice beats cramming in hundreds of experiments.
Roediger & Karpicke, 2006 · Cepeda et al., 2006Sources: Brady et al., PNAS 105(38), 2008, doi:10.1073/pnas.0803390105 · Standing, Q. J. Exp. Psychol. 25(2), 1973 · Mayer, Multimedia Learning, 2nd ed., Cambridge, 2009, ch. 12 · Paivio & Csapo, Cognitive Psychology 5(2), 1973 · Wolfe & Horowitz, Nature Reviews Neuroscience 5, 2004, doi:10.1038/nrn1411 · Wichmann, Sharpe & Gegenfurtner, J. Exp. Psychol.: Learning, Memory, and Cognition 28(3), 2002, doi:10.1037/0278-7393.28.3.509 · Richter, Scheiter & Eitel, Educational Research Review 17, 2016, doi:10.1016/j.edurev.2015.12.003 · Roediger & Karpicke, Psychological Science 17(3), 2006, doi:10.1111/j.1467-9280.2006.01693.x · Cepeda et al., Psychological Bulletin 132(3), 2006, doi:10.1037/0033-2909.132.3.354 · Dunlosky et al., Psychological Science in the Public Interest 14(1), 2013.
Questions
Where do I buy it?
On Amazon. Amazon prints it, ships it and handles returns under its usual book policies.
Who is it for?
People starting behind a bar, servers who want to move up, anyone who hosts at home, and anyone studying for a bartending course. You must be of legal drinking age to buy.
Are the recipes "the" recipes?
Each page shows a standard, widely used build with common measures. Your bar may use its own specs, but these are the most common.
51 cocktails. 10 shots. Patented Design.
Shake. Strain. Stir.™
Buy on Amazon · $29.99Paperback, printed and shipped by Amazon